CASE STUDY
Tencent ‘Internet +’ Conference: the most authoritative conference in the industry
In 2016, Topline worked on the brand communication of Tencent “Internet +” Conference, aiming to build the leadership and voice of Tencent in Internet+ industry, while promoting corporate vision as “Connect Everything”.
Based on the service attribute, Topline fully involved in brand planning, positioning, daily PR, event execution and so on, helped Tencent gain leading industry influence.
In addition to strategic PR, event communication, Topline also took in charge of the media publicity of Tencent “Internet +” Conference. The Conference invited many business leaders, including Pony Ma Huateng, Liu Qiangdong, Wang Xin and Yao Jinbo.