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CASE STUDY

Sogou to become China AI Leading Enterprise

Since 2015, Topline had been helping promote Sogou branding, building up its industry influence, and making efforts to position Sogou CEO Wang Xiaochuan as China’s leading AI expert.

Sogou, one of the China's leading Internet products and services provider, owns variety star products such as Sogou search, Sogou input method. With the advent of the era of artificial intelligence, Sogou has become the leader of China's artificial intelligence technology, witnessing rapid growth by means of the accumulated big data over the years.

In that context, Topline helps Sogou position its industry role, conceptualizing topics planning and execution and industry point of view, which makes Sogou the first camp of China's Internet influencers.

Topline had supported and promoted the brand image of Sogou, planned and executed the external publicity of core events, include Sogou robot Wang Zai, industry conferences and milestone product launches.

In March 2016, CEO Wang Xiaochuan attended the popular TV show called “The Smartest Brain”, where he won the title of the highest IQ guest.
In January 2017, Wang Xiaochuan gave a speech on GIF Conference, showcasing Sogou’s strength and advantages in AI.