Topline is not a “public relations company” in the conventional sense. We have built a mature marketing methodology around the ultimate proposition of “how to continue to acquire value customers”. Topline’s mission is to help companies with ambitious goals, to quickly focus on marketing essential propositions, improve marketing efficiency, and reduce marketing costs. We aim to greatly empower our client respond quickly and act accordingly in complex competitive environments. We aim to reduce user identification and brand selection costs, ultimately continue to acquire customers and maintain a leading position in business competition.
With deep business insight, rapid marketing thinking capabilities, effective strategy output, and reliable action, Topline has become a close partner of many Chinese leading companies and brands.
Topline Provides Industry’s Unique Marketing Products:
Strategic Public Relations
Marketing Strategy / Communication Agenda / Content Generation and Management
Help companies and organizations to carry out brand marketing strategy communication, strengthen brand positionings and create industry-level topics
Internet Marketing / User Operations / Word of Mouth Ecology Management
Help develop the overall marketing plan, user and community management, and phenomena-level branding of e-commerce products
Creativity + Technology
Phenomenal Events / Collateral Creativity and Production/ Technology Development
Communication material creation, interactive event conceptualization, interactive technology development, and technology development
Topline's Mission: To help clients win valuable customers through cutting-edge marketing and communications techniques.
We help businesses
- Develop a keen understanding of the youth aged 18-36 and the related trends
- Zoom in on the key challenges and formulate effective communication strategies
- Realize lean marketing and communications with swift actions
- Accumulate marketing resources
- Constantly refresh the perception of a brand and reinforce its presence
- Lower the costs for the brand identification and choices
- Improve marcom capabilities to acquire target customers
- Build up sustainable marketing capabilities and strengthen branding and marketing advantages
TopSocial: Data Marketing Platform
Based on the communication insight and thinking of “content + connection”, Topline launched the data marketing platform – TopSocial (website: https://www.topsocial.com.cn/) in February 2017. In May 2019, its Indian version, TopSocial India (https://www.topsocialindia.com/), was officially launched to provide customers with efficient marketing connectivity services. Based on the social marketing big data, TopSocial currently provides one-stop media services from marketing insight, public opinion trend, delivery strategy, KOL screening, media tracking, visual presentations, etc. It has developed account track, advanced quality inspection and performance monitoring tools, all these will provide client with high-quality account selection and delivery services that are real, cost-effective, and verifiable.
Up to now, TopSocial has spread over more than 32 popular social media platforms including Weibo, WeChat, TikTok, Xiaohongshu and Zhihu, covering 35 sub-sectors such as technology, fashion, beauty, food and travel. More than 200,000 effective marketing resources have been entered. TopSocial provides new media marketing services to more than 100 brand customers in the entertainment, fashion, automotive, consumer goods, e-commerce, real estate, financial, and smart device industries.
TopView: AI Empowering and Driving Knowledge-Sharing Platform, the Global Standard Product for Mandarin Learning
In August 2019, Topline launched the leading AI technology-enabled educational product in India – “Shifu Master” App. Shifu aims to serve Chinese learning users around the world and help them improve Chinese listening and speaking skills. It will also help them improve knowledge learning and Chinese application skills, and gain more career advancement opportunities and cultural tourism experiences. This app builds a rich content and teaching system with scientific and structured thinking. A variety of personalized, immersive settings make the course lively and easy to learn, and the users can use fragmented time efficiently. The comprehensive use of AI technology not only helps to learn the course intelligently and corrects pronunciation but also scores in real-time, which helps users to quickly improve their listening and speaking skills and improve their knowledge learning and Chinese application skills.
Topline Entertainment Marketing: Cross-Vertical entertainment marketing communications
Branded Content in Film and Television Programs
With real-time information on national film and television programs, Topline works to match the brand needs with the “right product placement and maximum publicity” professional concept. We also help brands to plan and promote joint marketing and merchandising products.
Film, Television Drama and Celebrity Promotion
We help promote film, TV shows and celebrity marketing across all media platforms including portals, TV, newspapers, magazines, Weibo, forums, SNS. We also plan and executive events such as press conference, shooting scene visits, etc.
According to the different characteristics of celebrities, we will develop a business plan that meets the needs of brands, public relations companies and market. We work to integrate internal and external resources to make customized plans for the celebrity to participate in TV shows and brand endorsement activities.
Courier Box Advertising
Topline operates an exclusive new advertising media platform, which promotes the film and television show (or brand) information, such as title, poster, ticket purchase QR code, etc., by printing them on the courier box, waybill, and package bag, to accurately reach the target groups.