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Founded in 2010, Topline Brand Management Corporation (Topline Consulting) is a dynamic marketing communications and public relations firm focusing on three industries: smart devices, the Internet and finance.

With a mix of strategic PR, integrated product marketing, creative and technology services, we provide e-commerce product marketing and communications, strategic PR and event planning and execution.

Leveraging our rich experiences and unique expertise in the areas of smart devices, the Internet and finance, we have supported the growth of many household brands, including Huawei Honor, Tencent, Sogou Technology, Youku, Vip.com, PingAn Group, and CITIC Bank.

Headquartered in Beijing with branch offices in Shanghai, Shenzhen and Hangzhou – China’s four major tech hubs – Topline has built a talented team of some 240 professionals. We are fast becoming a new driving force in China’s marketing communications industry and are known for industry-best product and results-driven services.

Leveraging our rich experiences and unique expertise in the areas of smart devices, the Internet and finance, we have supported the growth of many household brands, including Huawei Honor, Tencent, Sogou Technology, Youku, Vip.com, PingAn Group, and CITIC Bank.

Topline's Values

Sincerity, Honesty, Professional Capability
We Create Value With People Who Share Our Passion

Topline's Culture

Professionalism, Entrepreneurship and Sharing

From day one, Topline has defined our core culture as "Professionalism, Entrepreneurship and Sharing." We are dedicated to professionalism, constantly pursue growth and progress, as well as comprehensive sharing of professional expertise, career development opportunities and business results, in an aim to become China's most-admired marketing communications and public relations firm.

Topline Academy

Founded in 2016, Topline Academy is an internal training institute for exploring new ideas and studying business practices. It helps us adhere to our core value of professionalism. By bolstering our staff’s independent thinking, problem-solving skills and creativity, Topline Academy keeps our team on its toes so we can keep delivering value for our clients.

The curriculum courses cover core content and key knowledge across a wide range of public relations and marketing subjects. Topline Academy invites lecturers from within and without Topline to teach Basic and Advanced classes of different levels. Upon completion of the 6-month-long courses, all trainees receive graduation certifications.

Topline Academy not only enables all the company's teams to enhance professional capabilities, but its founding also reflects the company’s relentless pursuit of the highest quality services.

Top Choice of Topline Creative

Launched in 2017, Top Choice of Topline Creative is a real-time interactive platform, which promotes innovation, inspires imaginations and recognizes creative ideas.

On a monthly basis, the company collects outstanding marketing proposals and case studies, organizes roadshows, receives comments and publicizes all the documents for reviews and prize awards. This event has encouraged all our teams to seek innovation and creativity at work.

Topline Creative Competition

Launched in 2011, the Topline Creative Competition is the company's annual main event designed to inspire great ideas and recognize excellent creatives.

The Competition encourages participants to explore marketing innovations, seek communication breakthroughs, apply up-to-date technology and fully tap into teams creative potential.

Every year from December till January of the following year, the four-week-long Competition selects the most exemplary and challenging hot topics for the cross-regional and cross-team groups to come up with the best proposals.

Noted experts and specialists from the trade attend the final three-day-long presentations, score the performances and vote for the most outstanding proposals and presentations. Winning teams are awarded with 100,000 RMB cash prizes for their ideas, creativity and contributions.

Topline Staff Annual Performance Review

As one of most important talent development programs, all the staff go through the annual performance review at the end of the year. One-on-one meetings are scheduled to outline growth goals, and outstanding performers are promoted.

Topline Partnership Scheme

The Topline Partnership Scheme is an important institutional arrangement, which well demonstrates Topline's core culture of "Sharing." It aims to fully motivate the promising staff to partner with the company, and build a solid and sustainable organization for the shared future.

In 2016, Topline launched the scheme and included 16 partners in the program. In 2017, some 50 employees participated in the program.

The Topline Partnership Scheme has proven to be successful and mutually beneficial. It is another important platform for the teams’ long-term career development with the company.

Topline Annual Kick-off Meeting

Every year, after the Chinese Spring Festival, Topline holds its annual kick-off meeting. The event, which lasts several days, is usually in a symbolic place. It is an important and valuable occasion when all the teams meet up, discuss business, share ideas and map out next steps.

The Topline Style

Our Fourteen Commitments
  • Our common goals bring us together. We are immensely proud of being Topline members.
  • We strive to pursue our cause, as we believe that the cause’s success is the cornerstone of a happy and meaningful life.
  • We consistently make stringent requirements of ourselves because we believe the prerequisite for gaining respect from others is to respect ourselves.
  • We have faith in the power of sharing. We all understand it is a joy to sharing our gains and successes. And we fully comprehend that sharing our cherished beliefs, pursuing dreams, strengthening our
  • perseverance and overcoming challenges are even more valuable.
  • Every day, we will start our work with a cheerful attitude. Because of our great responsibilities and obligations, we resolve to pitch in and work hard on everything. At the same time, we believe the value of our work also is a source of joy in our personal lives.
  • We will be honest to ourselves, and to our clients, colleagues and partners. We believe honesty is an essential virtue for everyone. Only people who are honest with themselves can be sincere and true to others.
  • Continued learning is the foundation of professionalism and the way of progress. Sparing some time for study each day can enable us to constantly improve and allow us to work tirelessly towards our life goals. Because we believe chances favors the prepared mind.
  • Innovation and thinking are the heart and soul of the industry we are working in. We will always remain curious about everything, and keep creativity and imagination at work. What we bring to our clients will be beyond their expectations.
  • We love our team. Not only do we have a common pursuit and goal, but we also work and share with each other in the pursuit of the same cause.
  • We admire and respect every colleague. Everyone has their own advantages and are worth learning from. We will proactively offer help to colleagues in difficulty because we are companions on the same journey.
  • Our image represents our firm’s image. When dealing with clients, partners and colleagues, we will act professionally at every moment, and impress them with our professional service and sincerity.
    It’s our duty to maintain a comfortable work environment. We treat the firm as our home because it is the place where we work and achieve success.
  • We will observe the firm’s rules and regulations. Only in this way we can work in an orderly manner, professionally and efficiently.
  • As a trustworthy and responsible team, we promise that we can strictly abide by the above rules and commitments.

 

 

Management Team

Chairman

Michael SONG


23 years of brand management and marketing communications experience.
Bachelor's degree in Economics from Nankai University, Master's degree in Economics from Renmin University of China, EMBA from China Europe International Business School (CEIBS).

CEO

Yuefei HU


13 years of financial, IT and Internet industry marketing experience.
Digital product and mobile phone aficionado, social media writer, and keen observer and practitioner of Internet marketing.
Bachelor's degree from China Youth College for Political Science.

Executive Director

Leslie XIE


Nearly 30 years of media, journalism, public relations and marketing experience.
Bachelor's degree in International Politics from Renmin University of China.

Chief Strategy Officer

Canfool Yi KANG


20 years experience in brand management and marketing strategy planning.
Column contributor to China's top newspapers including People's Daily, The Economic Observer and China Business Journal.
Bachelor’s degree in Journalism from Hubei University.

Executive Vice President

Ferri YAN


20 years' marketing experience in large enterprises and for several start-up companies. Well-versed in smart devices, the Internet and communications industries.

Our Clients

Our Milestones

2017


January 2017, "Leading Player of Digital Marketing (2016)" by Wabei for NEEQ-listed companies.

May 2017, "China's TOP 10 Fastest-Growing PR Firms (2016)" by China International Public Relations Association (CIPRA).

August 2017, "China's TOP 40 Firms with the Most Stock Values in PR Industry (2017)" and "China's TOP 10 Most Profitable Companies of China PR Industry (2017)" by China International Public Relations Association (CIPRA).

November 2017, Topline "MENGNIU - Premium Quality, Healthy China - VR Experience Campaign" winning Golden Prize of 2017 Golden Flag "Technical Innovation Marketing" Award, and Silver Prize of the 5th Mawards "Best Innovation of Interactive Marketing".

November 2017, Topline "HUAWEI V9 - The Fast Speed I Desire Campaign" winning the Silver Prize of "Product Marketing Communications" at 13th China Golden Awards for Excellence in Public Relations by China International Public Relations Association (CIPRA).

November 2017, Topline "CITIC BANK 'CITIC Red Interest Platform' Integrated Marketing Campaign" winning the Silver Prize of "Digital Marketing" at 13th China Golden Awards for Excellence in Public Relations by China International Public Relations Association (CIPRA).

2016


May 2016, "China’s TOP 20 PR Firms (2015)" from China International Public Relations Association (CIPRA).

June 2016, Topline "SOGOU TEEMO - The Best Growth Is to Accompany Campaign" winning the Golden Prize of "Social Media Communications Management" at the 12th China Golden Awards for Excellence in Public Relations by China International Public Relations Association (CIPRA).

June 2016, Topline "FIIL - Brand New Earphone Marketing Campaign" winning the Silver Prize of "Product Marketing Communications Management" at the 12th China Golden Awards for Excellence in Public Relations by China International Public Relations Association (CIPRA).

June 2016, Topline "CITIC BANK - Elite Run: The First Internet-Run Marketing Campaign (Bank)" winning the Excellence Prize of "Financial Public Relations" at 12th China Golden Awards for Excellence in Public Relations by China International Public Relations Association (CIPRA).

2014


May 2014, "China's TOP 10 Most Promising PR Firms (2013-2014)" by China International Public Relations Association (CIPRA).

May 2014, Topline "HUAWEI MATE - Explore 'Dead Zone' Marketing Campaign" winning the Silver Prize of "Digital Marketing and Public Relations" at 11th China Golden Awards for Excellence in Public Relations by China International Public Relations Association (CIPRA).

2013


November 2013, Topline "HUAWEI MATE - Explore 'Dead Zone' Marketing Campaign" winning the Silver Prize of "Annual E-Commerce Marketing Innovation" at 1st Mawards in Shanghai.