Founded in 2010, Topline is one of the fastest growing international communication firms.
Focusing on the core service system of “creating and managing content + making connections”, Topline provides client with unique marketing products such as strategic public relations, product marketing, creativity and technology, etc. Topline is committed to being the company’s reliable brain + ultimate execution support force, helping companies to cope with real-time business challenges and build sustainable market-leading strategies in a new global competitive environment.
Over the years, Topline has cooperated with Huawei, Honor, Tencent, Alibaba, Sogou, Meituan, Vip.com, CITIC Bank, Mengniu, Fangte and many other domestic and foreign brands to carry out long-term and in-depth partnerships to help and witness extraordinary business success achieved by clients of different categories at different stages of development.
Topline is known for its keen market insight and proven marketing solutions and is one of the few marketing organizations in the industry with its own methodology framework. Topline’s “Internet Marketing Best Practice Framework” summarized in years of its marketing practice can help companies quickly focus on marketing propositions, effectively utilize the limited marketing resources of the company, break the shackles of traditional marketing competition, and directly work on the ultimate marketing goal of acquiring customers in the competition. Over 200 products and brand marketing campaigns of 30+ brands, we have been successfully practicing this methodology.
Technology and internationalization are Topline’s important differentiated service capabilities. In February 2017, we launched TopSocial, a data marketing platform, which further enriched our service portfolios with resources + technology capabilities to provide client with new efficient and low-cost media delivery services and marketing data services.
Topline is also the first Chinese company inaugurating direct business operations in South Asia. From July 2018 to the present, Topline has established its communications company TopMind, introduced the India version of TopSocial’s digital media connection platform covering Southeast Asia, developed the AI technology empowered and driven education product “Shifu APP”, and launched an NGO organization – Think Culture Foundation (TCF). Today it has become the most dynamic and leading overseas marcom brand in the India market. As a matter of fact, Topline is already one of the important bridges for private investment, business engagement, academic and artistic exchanges between China and India.
Topline adheres to the corporate culture of “professional, enterprising and sharing” and advocates the behavior of “being honest, being sincere, and being capable”. With a fast, efficient, results-oriented work system internally, we have won much recognition with outstanding workability.
In the second half of 2016, Topline was officially listed on China’s National Equities Exchange and Quotations (NEEQ). End of 2017, we raised an investment of RMB 100 million Yuan from Shenzhen Venture Capital Group and Shenzhen Qianhai Fund, and became the first company which Shenzhen Venture Capital Group has invested in the marketing communications sector. In the China International Public Relations Association’s public relations company rankings, Topline has long been ranked in the TOP30 list.
Topline has its headquarters in Beijing, China and offices in Shenzhen, Shanghai, Hangzhou, and Chongqing cities, and its India office in Gurgaon. Topline’s more than 300 professional marketing professionals are ready to provide 7×24, multi-market, multi-strategic, practical and global marketing solutions for our client.
Sincerity, Honesty, Professional Capability
We Create Value With People Who Share Our Passion
Professionalism, Entrepreneurship and Sharing
From the day of its establishment, Topline has established the business concept of “employees are the sole assets of the company” and has established a corporate culture of “professional, enterprising and sharing”. We always adhere to professionalism, self-transcendence, and self-improvement, share our growing experience and our business achievements, and strive to make Topline one of the most respected marketing organizations in China.
Founded in 2016, TOP Academy is an internal training organization that researches on new marketing knowledge and precipitates business intelligence in Topline. Adhering to Topline's "being honest, being sincere, and being capable" behavior style, TOP Academy focuses on cultivating and enhancing Topline team's abilities in independent thinking, deep insight and rapid problem-solving action. Thus, continuously creating marketing values for client.
The TOP Academy course covers core and key knowledge in all areas of public relations and marketing. Topline teams are divided into basic classes and advanced classes, taught by a combination of internal and external trainers. Courses are opened quarterly and semi-annually, and a certificate of completion will be issued upon completion. TOP Academy is not only the professional practice of Topline’s team but also reflects the professional attitude of Topline’s people.
TOP Creative Choice
Topline holds monthly marketing case selections. It selects excellent cases from the current client service cases and awards RMB 3,000-8,000 Yuan in cash to encourage the team to create more values for client.
Topline International Business Challenge (TIBC)
Topline has launched its annual business challenge since 2011 and has held its eighth so far. The International Business Challenge (TIBC) is Topline's most important annual creative feast. All colleagues team up for a 30-day cross-team creative production from December to January each year. Topline invests quite heavily in cash rewards every year.
Topline Annual Performance Review
Topline, since 2010, every December conducts the full summary of the year to review the team’s performance and individual career development, setting a personal growth plan for the next year. As a routine human resources development arrangement, we have implemented it for the eighth year. Every one of our colleagues benefits from such open, result-driven and future-oriented review.
TOP Partner Scheme
Topline's key employee stock ownership plan is one of the core institutional arrangements of Topline’s culture. It is an important new measure to establish a Topline diversified distribution mechanism and provide middle and high-level employees with the opportunities to grow and develop with the company. We have launched the first 16 partners scheme in 2016. In 2017, we launched a shareholding plan for nearly 50 colleagues. So far, all Topline team who joined the company as of 2015 have become partners. At present, Topline has built a mature equity and option incentive plan to create a long-term career development platform for higher-level colleagues.
Topline Annual Kick-off Meeting
Beginning in 2011, each year in February or March, all of our Topline colleagues join the annual 2-7 day-long annual kick-off meeting. This event is Topline's own "Spring Festival". With keynote speeches, presentations, awards, case sharing, and team building activities, Topline team fully shares minds to brainstorm, reach development consensus and build a solid culture.
The Topline Style
Topline Work Style: Topline’s 14 Commitments
- Our common goals bring us together. We are immensely proud of being Topline members.
- We strive to pursue our cause, as we believe that the cause’s success is the cornerstone of a happy and meaningful life.
- We consistently make stringent requirements of ourselves because we believe the prerequisite for gaining respect from others is to respect ourselves.
- We have faith in the power of sharing. We all understand it is a joy to sharing our gains and successes. And we fully comprehend that sharing our cherished beliefs, pursuing dreams, strengthening our
- perseverance and overcoming challenges are even more valuable.
- Every day, we will start our work with a cheerful attitude. Because of our great responsibilities and obligations, we resolve to pitch in and work hard on everything. At the same time, we believe the value of our work also is a source of joy in our personal lives.
- We will be honest to ourselves, and to our clients, colleagues and partners. We believe honesty is an essential virtue for everyone. Only people who are honest with themselves can be sincere and true to others.
- Continued learning is the foundation of professionalism and the way of progress. Sparing some time for study each day can enable us to constantly improve and allow us to work tirelessly towards our life goals. Because we believe chances favors the prepared mind.
- Innovation and thinking are the heart and soul of the industry we are working in. We will always remain curious about everything, and keep creativity and imagination at work. What we bring to our clients will be beyond their expectations.
- We love our team. Not only do we have a common pursuit and goal, but we also work and share with each other in the pursuit of the same cause.
- We admire and respect every colleague. Everyone has their own advantages and are worth learning from. We will proactively offer help to colleagues in difficulty because we are companions on the same journey.
- Our image represents our firm’s image. When dealing with clients, partners and colleagues, we will act professionally at every moment, and impress them with our professional service and sincerity.
It’s our duty to maintain a comfortable work environment. We treat the firm as our home because it is the place where we work and achieve success.
- We will observe the firm’s rules and regulations. Only in this way we can work in an orderly manner, professionally and efficiently.
- As a trustworthy and responsible team, we promise that we can strictly abide by the above rules and commitments.
Over 23 years of brand management and marketing communications experience.
Bachelor's degree in Economics from Nankai University, Master's degree in Economics from Renmin University of China, EMBA from China Europe International Business School (CEIBS).
Over 13 years of financial, IT and Internet industry marketing experience.
Digital product and mobile phone aficionado, social media writer, and keen observer and practitioner of Internet marketing.
Bachelor's degree from China Youth College for Political Science.
Nearly 30 years of media, journalism, public relations and marketing experience.
Bachelor's degree in International Politics from Renmin University of China.
Chief Strategy Officer
Canfool Yi KANG
20 years experience in brand management and marketing strategy planning.
Column contributor to China's top newspapers including People's Daily, The Economic Observer and China Business Journal.
Bachelor’s degree in Journalism from Hubei University.
On May 15, 2019, China International Public Relations Association (CIPRA) released the 2018 TOP company rankings in Beijing, Topline ranked "CIPRA annual TOP30" list.
In October 2019, the case of “Yadi G5 Product Launch and Brand Promotion Communication” won the Gold Prize of “Entertainment Marketing” in the 2019 Golden Flag Award.
In October 2019, the case of "58 Social Marketing of the New Year Start Work with Red Envelope" won the Gold Prize of "Community Marketing" in the 2019 Golden Flag Award.
In October 2019, the case of “China CITIC Bank Value Customer Operation Campaign” won the Gold Prize of “Marketing Effectiveness” in the 2019 Golden Flag Award.
On May 17, 2018, China International Public Relations Association (CIPRA) released the 2017 TOP company rankings in Beijing. Topline ranked in the “CIPRA TOP30” list.
In May 2018, Topline was selected by China International Public Relations Association (CIPRA) in its 2018 China PR Communications Industry Top 50 Fortune and China's PR Communications Industry's Most Profitable TOP 10 List
In November 2018, the case of “China Ping An (Group): Corporate Culture and Internal Publicity with Brand College as the Core” won the Silver Prize of “The Corporate Culture and Internal Communication” of the 14th China Best Public Relations Case Competition, won the Gold Prize at 2018 Golden Flag Award for “Best Internal Communications”
In November 2018, the case of "Huawei Honor Waterplay: Dialogue with the World IP, Challenge the Technology Limit" won the Bronze Award of the 14th China Best Public Relations Case Competition for "Product Communication"
January 2017, "Leading Player of Digital Marketing (2016)" by Wabei for NEEQ-listed companies.
May 2017, "China's TOP 10 Fastest-Growing PR Firms (2016)" by China International Public Relations Association (CIPRA).
August 2017, "China's TOP 40 Firms with the Most Stock Values in PR Industry (2017)" and "China's TOP 10 Most Profitable Companies of China PR Industry (2017)" by China International Public Relations Association (CIPRA).
November 2017, Topline "MENGNIU - Premium Quality, Healthy China - VR Experience Campaign" winning Golden Prize of 2017 Golden Flag "Technical Innovation Marketing" Award, and Silver Prize of the 5th Mawards "Best Innovation of Interactive Marketing".
November 2017, Topline "HUAWEI V9 - The Fast Speed I Desire Campaign" winning the Silver Prize of "Product Marketing Communications" at 13th China Golden Awards for Excellence in Public Relations by China International Public Relations Association (CIPRA).
November 2017, Topline "CITIC BANK 'CITIC Red Interest Platform' Integrated Marketing Campaign" winning the Silver Prize of "Digital Marketing" at 13th China Golden Awards for Excellence in Public Relations by China International Public Relations Association (CIPRA).
May 2016, "China’s TOP 20 PR Firms (2015)" from China International Public Relations Association (CIPRA).
June 2016, Topline "SOGOU TEEMO - The Best Growth Is to Accompany Campaign" winning the Golden Prize of "Social Media Communications Management" at the 12th China Golden Awards for Excellence in Public Relations by China International Public Relations Association (CIPRA).
June 2016, Topline "FIIL - Brand New Earphone Marketing Campaign" winning the Silver Prize of "Product Marketing Communications Management" at the 12th China Golden Awards for Excellence in Public Relations by China International Public Relations Association (CIPRA).
June 2016, Topline "CITIC BANK - Elite Run: The First Internet-Run Marketing Campaign (Bank)" winning the Excellence Prize of "Financial Public Relations" at 12th China Golden Awards for Excellence in Public Relations by China International Public Relations Association (CIPRA).
May 2014, "China's TOP 10 Most Promising PR Firms (2013-2014)" by China International Public Relations Association (CIPRA).
May 2014, Topline "HUAWEI MATE - Explore 'Dead Zone' Marketing Campaign" winning the Silver Prize of "Digital Marketing and Public Relations" at 11th China Golden Awards for Excellence in Public Relations by China International Public Relations Association (CIPRA).
November 2013, Topline "HUAWEI MATE - Explore 'Dead Zone' Marketing Campaign" winning the Silver Prize of "Annual E-Commerce Marketing Innovation" at 1st Mawards in Shanghai.