CASE STUDY
Honor Magic: the smart AI in smartphone
Announced Dec 2016, Honor Magic is a phone with a futuristic idea, and indeed has a number of interesting features that make it stand out from the crowd.
Unlike other traditional smartphone, Honor Magic’s biggest difference is act like “sentient beings”: it owns perception, can think, reason, and solve problems. Rely on its intelligent engine of Magic Live system, Honor Magic can be seen as the AI robot in a shape of a cellphone.
The value proposition of Honor Magic is to highlight the image of AI leaders with revolutionary products.
First of all, Topline helped Honor Magic determine the orientation, made it known as the first AI smartphone in the industry. With the help of media publicity, Topline successfully produced thousands of in-depth-reporting from CCTV, BTV, Forbes, YICAI and other influential media, maximization highlights its intertemporal.
Meanwhile, Topline communicated and concentrated on consumers, deepening and reinforcing the AI assistance impression of Honor Magic.
The central system of AI : Honor Magic Live System.
With LTE Cat6 Chip, QUAD HD AMOLED panel, Parallel double lens, Honor Magic is successfully building a competitive fence while leading the technology trend.
